Unlikely Companions
Unlikely Companions
Unlikely Companions
Services
Strategy Event Management Social Media Digital Marketing & Ads Brand Management Design Marketing Management Sponsorship Public Relations
Description
Building a boutique gin brand from the ground up; across New Zealand and the USA.
Services
Strategy Event Management Social Media Digital Marketing & Ads Brand Management Design Marketing Management Sponsorship Public Relations
Description
Building a boutique gin brand from the ground up; across New Zealand and the USA.
Timeline
11 Years Partnership
Location
Hawke's Bay, NZ + USA
THE BRIEF
Unlikely Companions is a boutique, perfume-inspired gin brand based in Napier. We've managed the brand from conception; building it from the ground up and taking it to market in both New Zealand and the USA.
THE HIGHLIGHTS
Brand identity & design
Built the brand from conception, including naming, logo and full visual identity.
Brand Workshop + Brand Book
Developed the foundational brand strategy and guidelines that underpin every touchpoint.
Dual-market strategy
Built both a USA marketing strategy and a dedicated NZ launch strategy.
Organic social growth. Grew the social following by 3,000+ new followers within 6 months.
Email database growth
Built the email database to 6,000+ members within 12 months.
Cape Kidnappers event launch
A boutique collaboration with Rosewood Cape Kidnappers — five courses, each paired with an Unlikely Companions cocktail.
Madame Social event launch
Sold out within a week, with 200 tickets sold.
Media & PR
Secured features in Dish, Cuisine and Kia Ora Mag, plus an NZ Herald founder story article, alongside award and collaboration opportunities.
Ads, web & digital
Managed paid advertising and built and managed the brand's website.
Event & talent management
Led activations at The Food Show, Gintastic, private events, sampling and workshops.
THE BRIEF
Unlikely Companions is a boutique, perfume-inspired gin brand based in Napier. We've managed the brand from conception; building it from the ground up and taking it to market in both New Zealand and the USA.
THE HIGHLIGHTS
Brand identity & design
Built the brand from conception, including naming, logo and full visual identity.
Brand Workshop + Brand Book
Developed the foundational brand strategy and guidelines that underpin every touchpoint.
Dual-market strategy
Built both a USA marketing strategy and a dedicated NZ launch strategy.
Organic social growth. Grew the social following by 3,000+ new followers within 6 months.
Email database growth
Built the email database to 6,000+ members within 12 months.
Cape Kidnappers event launch
A boutique collaboration with Rosewood Cape Kidnappers — five courses, each paired with an Unlikely Companions cocktail.
Madame Social event launch
Sold out within a week, with 200 tickets sold.
Media & PR
Secured features in Dish, Cuisine and Kia Ora Mag, plus an NZ Herald founder story article, alongside award and collaboration opportunities.
Ads, web & digital
Managed paid advertising and built and managed the brand's website.
Event & talent management
Led activations at The Food Show, Gintastic, private events, sampling and workshops.
THE BRIEF
Unlikely Companions is a boutique, perfume-inspired gin brand based in Napier. We've managed the brand from conception; building it from the ground up and taking it to market in both New Zealand and the USA.
THE HIGHLIGHTS
Brand identity & design
Built the brand from conception, including naming, logo and full visual identity.
Brand Workshop + Brand Book
Developed the foundational brand strategy and guidelines that underpin every touchpoint.
Dual-market strategy
Built both a USA marketing strategy and a dedicated NZ launch strategy.
Organic social growth. Grew the social following by 3,000+ new followers within 6 months.
Email database growth
Built the email database to 6,000+ members within 12 months.
Cape Kidnappers event launch
A boutique collaboration with Rosewood Cape Kidnappers — five courses, each paired with an Unlikely Companions cocktail.
Madame Social event launch
Sold out within a week, with 200 tickets sold.
Media & PR
Secured features in Dish, Cuisine and Kia Ora Mag, plus an NZ Herald founder story article, alongside award and collaboration opportunities.
Ads, web & digital
Managed paid advertising and built and managed the brand's website.
Event & talent management
Led activations at The Food Show, Gintastic, private events, sampling and workshops.
