Kaweka Hospital
Kaweka Hospital
Kaweka Hospital
Services
Social Media Strategy Content Creation Video & Reels Production Community Management Performance Reporting
Description
Kin partnered with Kaweka Hospital, a private surgical hospital in Hastings, Hawke's Bay, to run organic social media across Facebook, Instagram and LinkedIn. The brief: build public trust, support recruitment, and grow organic reach without paid spend. Kin delivered a content strategy centred on staff-led, behind-the-scenes storytelling and character-driven video (including the "Find the Kiwi" series), producing reach, engagement and follower growth that outperformed healthcare industry benchmarks across all three platforms in the first full quarter.
Services
Social Media Strategy Content Creation Video & Reels Production Community Management Performance Reporting
Description
Kin partnered with Kaweka Hospital, a private surgical hospital in Hastings, Hawke's Bay, to run organic social media across Facebook, Instagram and LinkedIn. The brief: build public trust, support recruitment, and grow organic reach without paid spend. Kin delivered a content strategy centred on staff-led, behind-the-scenes storytelling and character-driven video (including the "Find the Kiwi" series), producing reach, engagement and follower growth that outperformed healthcare industry benchmarks across all three platforms in the first full quarter.
Timeline
3 Months (Ongoing)
Location
Hastings, Hawke's Bay, New Zealand
Summary
In its first full quarter with Kin (April–June 2026), Kaweka Hospital's organic social media performance grew dramatically across Facebook, Instagram and LinkedIn. Facebook views rose 634.6% quarter on quarter to 209.4K (100% organic), Instagram views grew 130% to 18.8K, and LinkedIn impressions climbed 470.7% to 12,401, all without any paid promotion.
The strategy centred on authentic, staff-led content, recruitment storytelling and short-form video, which consistently outperformed 2026 Hootsuite healthcare industry benchmarks
The Brief
Kaweka Hospital wanted to build genuine trust with patients and the wider community, support staff recruitment, and grow its organic social presence on Facebook, Instagram and LinkedIn, without relying on paid advertising. Kin took over content strategy, creation and reporting from 30 March 2026.
What Kin Delivered
Platform strategy and a recurring content calendar across Facebook, Instagram and LinkedIn
Staff-led, behind-the-scenes video series (e.g. Andy's "What is an Anaesthetic Technician?")
Recruitment content designed to double as brand and culture storytelling
Character-led, shareable video content (the "Find the Kiwi" series featuring Ruby)
Community and patient-story content, including the Pink Ribbon Lunch fundraiser coverage
Quarterly performance reporting benchmarked against Hootsuite's 2026 Healthcare, Pharma & Biotech Social Media Benchmarks
Results (April–June 2026 vs January–March 2026)
Views: 28.4K → 209.4K (+634.6%), 100% organic
Reach: 7.6K → 43.9K (+477.6%)
Content interactions: 234 → 2.7K (+1,053.8%)
Watch time: 4h 25m → 7 days 22h (+4,200%)
3-second views: 857 → 29K (+3,286%)
New followers: 32 → 249 (+678.1%)
Facebook page visits up 230.3% to 4.7K
Healthcare brands typically see organic reach capped at 2–5% of followers and average 1.3% engagement on Facebook (Hootsuite, 2026). Kaweka reached 43.9K people this quarter with zero paid support.
Views: 8,193 → 18,844 (+130%), 100% organic
Reach: 1.3K → 2.5K (+92.3%)
Content interactions: 143 → 640 (+347.6%)
New followers: 25 → 46 (+84%)
Healthcare content on Instagram typically sees engagement rates around 3.5% (2.8% for Reels). Kaweka's content tracked in line with, and in places exceeded, this benchmark, driven largely by Reels.
Impressions: 12,401 (+470.7% over the prior period)
Reactions: 345 (+807.9%)
Comments: 13 (+1,200%)
New followers: 38 (+58.3%), against 24 posts in the quarter
Summary
In its first full quarter with Kin (April–June 2026), Kaweka Hospital's organic social media performance grew dramatically across Facebook, Instagram and LinkedIn. Facebook views rose 634.6% quarter on quarter to 209.4K (100% organic), Instagram views grew 130% to 18.8K, and LinkedIn impressions climbed 470.7% to 12,401, all without any paid promotion.
The strategy centred on authentic, staff-led content, recruitment storytelling and short-form video, which consistently outperformed 2026 Hootsuite healthcare industry benchmarks
The Brief
Kaweka Hospital wanted to build genuine trust with patients and the wider community, support staff recruitment, and grow its organic social presence on Facebook, Instagram and LinkedIn, without relying on paid advertising. Kin took over content strategy, creation and reporting from 30 March 2026.
What Kin Delivered
Platform strategy and a recurring content calendar across Facebook, Instagram and LinkedIn
Staff-led, behind-the-scenes video series (e.g. Andy's "What is an Anaesthetic Technician?")
Recruitment content designed to double as brand and culture storytelling
Character-led, shareable video content (the "Find the Kiwi" series featuring Ruby)
Community and patient-story content, including the Pink Ribbon Lunch fundraiser coverage
Quarterly performance reporting benchmarked against Hootsuite's 2026 Healthcare, Pharma & Biotech Social Media Benchmarks
Results (April–June 2026 vs January–March 2026)
Views: 28.4K → 209.4K (+634.6%), 100% organic
Reach: 7.6K → 43.9K (+477.6%)
Content interactions: 234 → 2.7K (+1,053.8%)
Watch time: 4h 25m → 7 days 22h (+4,200%)
3-second views: 857 → 29K (+3,286%)
New followers: 32 → 249 (+678.1%)
Facebook page visits up 230.3% to 4.7K
Healthcare brands typically see organic reach capped at 2–5% of followers and average 1.3% engagement on Facebook (Hootsuite, 2026). Kaweka reached 43.9K people this quarter with zero paid support.
Views: 8,193 → 18,844 (+130%), 100% organic
Reach: 1.3K → 2.5K (+92.3%)
Content interactions: 143 → 640 (+347.6%)
New followers: 25 → 46 (+84%)
Healthcare content on Instagram typically sees engagement rates around 3.5% (2.8% for Reels). Kaweka's content tracked in line with, and in places exceeded, this benchmark, driven largely by Reels.
Impressions: 12,401 (+470.7% over the prior period)
Reactions: 345 (+807.9%)
Comments: 13 (+1,200%)
New followers: 38 (+58.3%), against 24 posts in the quarter
Summary
In its first full quarter with Kin (April–June 2026), Kaweka Hospital's organic social media performance grew dramatically across Facebook, Instagram and LinkedIn. Facebook views rose 634.6% quarter on quarter to 209.4K (100% organic), Instagram views grew 130% to 18.8K, and LinkedIn impressions climbed 470.7% to 12,401, all without any paid promotion.
The strategy centred on authentic, staff-led content, recruitment storytelling and short-form video, which consistently outperformed 2026 Hootsuite healthcare industry benchmarks
The Brief
Kaweka Hospital wanted to build genuine trust with patients and the wider community, support staff recruitment, and grow its organic social presence on Facebook, Instagram and LinkedIn, without relying on paid advertising. Kin took over content strategy, creation and reporting from 30 March 2026.
What Kin Delivered
Platform strategy and a recurring content calendar across Facebook, Instagram and LinkedIn
Staff-led, behind-the-scenes video series (e.g. Andy's "What is an Anaesthetic Technician?")
Recruitment content designed to double as brand and culture storytelling
Character-led, shareable video content (the "Find the Kiwi" series featuring Ruby)
Community and patient-story content, including the Pink Ribbon Lunch fundraiser coverage
Quarterly performance reporting benchmarked against Hootsuite's 2026 Healthcare, Pharma & Biotech Social Media Benchmarks
Results (April–June 2026 vs January–March 2026)
Views: 28.4K → 209.4K (+634.6%), 100% organic
Reach: 7.6K → 43.9K (+477.6%)
Content interactions: 234 → 2.7K (+1,053.8%)
Watch time: 4h 25m → 7 days 22h (+4,200%)
3-second views: 857 → 29K (+3,286%)
New followers: 32 → 249 (+678.1%)
Facebook page visits up 230.3% to 4.7K
Healthcare brands typically see organic reach capped at 2–5% of followers and average 1.3% engagement on Facebook (Hootsuite, 2026). Kaweka reached 43.9K people this quarter with zero paid support.
Views: 8,193 → 18,844 (+130%), 100% organic
Reach: 1.3K → 2.5K (+92.3%)
Content interactions: 143 → 640 (+347.6%)
New followers: 25 → 46 (+84%)
Healthcare content on Instagram typically sees engagement rates around 3.5% (2.8% for Reels). Kaweka's content tracked in line with, and in places exceeded, this benchmark, driven largely by Reels.
Impressions: 12,401 (+470.7% over the prior period)
Reactions: 345 (+807.9%)
Comments: 13 (+1,200%)
New followers: 38 (+58.3%), against 24 posts in the quarter
