Omega Plus / NZ King Salmon
Omega Plus / NZ King Salmon
Omega Plus / NZ King Salmon
Services
Social Media Email Marketing Digital Marketing & Ads Event Management Sponsorship Photography & Videography Copywriting Brand Management Talent Management
Description
Nine years (and counting) as the marketing engine behind one of New Zealand's leading pet food brands.
Services
Social Media Email Marketing Digital Marketing & Ads Event Management Sponsorship Photography & Videography Copywriting Brand Management Talent Management
Description
Nine years (and counting) as the marketing engine behind one of New Zealand's leading pet food brands.
Timeline
9 Year Partnership
Location
Nelson, New Zealand (nationwide) + USA campaigns
THE BRIEF
Omega Plus is a nationwide pet food brand based in Nelson. Since 2017, we've run their marketing on retainer - social media, email marketing, digital ads, events, sponsorship, brand and creative - scaling up to support their USA campaigns as needed.
A decade of events & talent management
Provided talent, photography and videography across The Food Show and other major events for close to ten years.
THE HIGHLIGHTS
Look As Good As You Feel campaign
Generated 6,000 new email database sign-ups, anchored by three pop-up events where people had their photos taken and shared them on their personal socials, plus a “Next Dog Model” competition.
Big Dog Walk sponsorship
Secured and managed the sponsorship, gaining 6,000 new Facebook followers and 1,500 new Instagram followers.
Paid social growth
Ad campaigns grew both Instagram and Facebook to 13,000 followers apiece.
Winedogs sponsorship
Organised the brand's sponsorship and sampling activations at Winedogs events.
A decade of events & talent management
Provided talent, photography and videography across The Food Show and other major events for close to ten years.
Brand Workshop + Brand Book
Omega Plus was already five years into its life cycle when we came on board; we ran a Brand Workshop and built a new Brand Book to carry the brand into its next chapter, creating a full suite of new brand collateral.
Equine supplement launch
Launched Omega Plus's new equine supplement through digital, paid ads and brand ambassador partnerships.
Brand ambassador program
Managed an ongoing roster of brand ambassadors; usually six at a time; to amplify the brand throughout the partnership, including a dedicated line-up for the equine range.
Full-service creative
Ongoing photography, videography and copywriting.
THE BRIEF
Omega Plus is a nationwide pet food brand based in Nelson. Since 2017, we've run their marketing on retainer - social media, email marketing, digital ads, events, sponsorship, brand and creative - scaling up to support their USA campaigns as needed.
A decade of events & talent management
Provided talent, photography and videography across The Food Show and other major events for close to ten years.
THE HIGHLIGHTS
Look As Good As You Feel campaign
Generated 6,000 new email database sign-ups, anchored by three pop-up events where people had their photos taken and shared them on their personal socials, plus a “Next Dog Model” competition.
Big Dog Walk sponsorship
Secured and managed the sponsorship, gaining 6,000 new Facebook followers and 1,500 new Instagram followers.
Paid social growth
Ad campaigns grew both Instagram and Facebook to 13,000 followers apiece.
Winedogs sponsorship
Organised the brand's sponsorship and sampling activations at Winedogs events.
A decade of events & talent management
Provided talent, photography and videography across The Food Show and other major events for close to ten years.
Brand Workshop + Brand Book
Omega Plus was already five years into its life cycle when we came on board; we ran a Brand Workshop and built a new Brand Book to carry the brand into its next chapter, creating a full suite of new brand collateral.
Equine supplement launch
Launched Omega Plus's new equine supplement through digital, paid ads and brand ambassador partnerships.
Brand ambassador program
Managed an ongoing roster of brand ambassadors; usually six at a time; to amplify the brand throughout the partnership, including a dedicated line-up for the equine range.
Full-service creative
Ongoing photography, videography and copywriting.
THE BRIEF
Omega Plus is a nationwide pet food brand based in Nelson. Since 2017, we've run their marketing on retainer - social media, email marketing, digital ads, events, sponsorship, brand and creative - scaling up to support their USA campaigns as needed.
A decade of events & talent management
Provided talent, photography and videography across The Food Show and other major events for close to ten years.
THE HIGHLIGHTS
Look As Good As You Feel campaign
Generated 6,000 new email database sign-ups, anchored by three pop-up events where people had their photos taken and shared them on their personal socials, plus a “Next Dog Model” competition.
Big Dog Walk sponsorship
Secured and managed the sponsorship, gaining 6,000 new Facebook followers and 1,500 new Instagram followers.
Paid social growth
Ad campaigns grew both Instagram and Facebook to 13,000 followers apiece.
Winedogs sponsorship
Organised the brand's sponsorship and sampling activations at Winedogs events.
A decade of events & talent management
Provided talent, photography and videography across The Food Show and other major events for close to ten years.
Brand Workshop + Brand Book
Omega Plus was already five years into its life cycle when we came on board; we ran a Brand Workshop and built a new Brand Book to carry the brand into its next chapter, creating a full suite of new brand collateral.
Equine supplement launch
Launched Omega Plus's new equine supplement through digital, paid ads and brand ambassador partnerships.
Brand ambassador program
Managed an ongoing roster of brand ambassadors; usually six at a time; to amplify the brand throughout the partnership, including a dedicated line-up for the equine range.
Full-service creative
Ongoing photography, videography and copywriting.
