Qube
Qube
Qube
Services
Marketing Strategy Social Media Management Meta Ads Google Ads Content Creation Digital Marketing Brand Storytelling Campaign Management and Reporting
Description
Hawke's Bay's leading steel framing supplier and the ‘go-to’ partner for builders, architects and project managers.
Services
Marketing Strategy Social Media Management Meta Ads Google Ads Content Creation Digital Marketing Brand Storytelling Campaign Management and Reporting
Description
Hawke's Bay's leading steel framing supplier and the ‘go-to’ partner for builders, architects and project managers.
Timeline
12 Months Partnership
Location
Hawke's Bay
The Brief
Qube wanted to strengthen and grow its presence across Hawke's Bay and position itself as the region's leading steel framing supplier and modular housing partner. Starting with a clean slate, we developed and implemented a digital marketing strategy that showcased the benefits of building with steel while highlighting Qube's local expertise, precision manufacturing and trusted partnerships with builders, project managers and architects.
Working within a 20 hour monthly retainer, we built an ‘always-on’ marketing approach across social media, Meta Ads and Google Ads, consistently telling Qube's story and driving qualified enquiries.
The Highlights
Google Ads built from the ground up
Developed and launched Qube's Google Ads strategy from scratch, creating highly targeted search campaigns that generated quality website traffic and enquiries from builders, architects, developers actively searching for steel framing solutions.
Highly targeted Meta Ads
Launched monthly Meta campaigns centred around engaging video content and carousel ads, using storytelling to showcase Qube's work across Hawke's Bay, profile the talented team behind the business, and educate audiences on the benefits of building with steel. While steel framing supply has remained the primary focus, we've also highlighted Qube's growing range of modular homes, ensuring each campaign reaches the right audience and generates a consistent stream of qualified leads through Facebook and Instagram.
Website enquiries exceeded expectations
Created a lead generation strategy that produced such a high volume of enquiries across Google Ads and Meta Ads that the team struggled to keep up with the number of leads - a great problem to have.
Positioning Qube as the local industry leaders
Shifted the conversation away from simply supplying steel framing to educating the market on why building with steel is a smarter, stronger and more cost efficient way to build.
Consistent social media presence
Maintained an active social media strategy that kept Qube front of mind with builders, project managers and architects strengthening their brand across the region.
Supporting business growth
Every campaign was designed with one objective - generating quality leads that converted into genuine business opportunities, helping support Qube's continued growth throughout Hawke's Bay.
A true marketing partnership
Acting as an extension of the Qube team, we continue to manage and optimise their digital marketing, ensuring every campaign, post and Meta ad aligns with their long term business goals.
The Brief
Qube wanted to strengthen and grow its presence across Hawke's Bay and position itself as the region's leading steel framing supplier and modular housing partner. Starting with a clean slate, we developed and implemented a digital marketing strategy that showcased the benefits of building with steel while highlighting Qube's local expertise, precision manufacturing and trusted partnerships with builders, project managers and architects.
Working within a 20 hour monthly retainer, we built an ‘always-on’ marketing approach across social media, Meta Ads and Google Ads, consistently telling Qube's story and driving qualified enquiries.
The Highlights
Google Ads built from the ground up
Developed and launched Qube's Google Ads strategy from scratch, creating highly targeted search campaigns that generated quality website traffic and enquiries from builders, architects, developers actively searching for steel framing solutions.
Highly targeted Meta Ads
Launched monthly Meta campaigns centred around engaging video content and carousel ads, using storytelling to showcase Qube's work across Hawke's Bay, profile the talented team behind the business, and educate audiences on the benefits of building with steel. While steel framing supply has remained the primary focus, we've also highlighted Qube's growing range of modular homes, ensuring each campaign reaches the right audience and generates a consistent stream of qualified leads through Facebook and Instagram.
Website enquiries exceeded expectations
Created a lead generation strategy that produced such a high volume of enquiries across Google Ads and Meta Ads that the team struggled to keep up with the number of leads - a great problem to have.
Positioning Qube as the local industry leaders
Shifted the conversation away from simply supplying steel framing to educating the market on why building with steel is a smarter, stronger and more cost efficient way to build.
Consistent social media presence
Maintained an active social media strategy that kept Qube front of mind with builders, project managers and architects strengthening their brand across the region.
Supporting business growth
Every campaign was designed with one objective - generating quality leads that converted into genuine business opportunities, helping support Qube's continued growth throughout Hawke's Bay.
A true marketing partnership
Acting as an extension of the Qube team, we continue to manage and optimise their digital marketing, ensuring every campaign, post and Meta ad aligns with their long term business goals.
The Brief
Qube wanted to strengthen and grow its presence across Hawke's Bay and position itself as the region's leading steel framing supplier and modular housing partner. Starting with a clean slate, we developed and implemented a digital marketing strategy that showcased the benefits of building with steel while highlighting Qube's local expertise, precision manufacturing and trusted partnerships with builders, project managers and architects.
Working within a 20 hour monthly retainer, we built an ‘always-on’ marketing approach across social media, Meta Ads and Google Ads, consistently telling Qube's story and driving qualified enquiries.
The Highlights
Google Ads built from the ground up
Developed and launched Qube's Google Ads strategy from scratch, creating highly targeted search campaigns that generated quality website traffic and enquiries from builders, architects, developers actively searching for steel framing solutions.
Highly targeted Meta Ads
Launched monthly Meta campaigns centred around engaging video content and carousel ads, using storytelling to showcase Qube's work across Hawke's Bay, profile the talented team behind the business, and educate audiences on the benefits of building with steel. While steel framing supply has remained the primary focus, we've also highlighted Qube's growing range of modular homes, ensuring each campaign reaches the right audience and generates a consistent stream of qualified leads through Facebook and Instagram.
Website enquiries exceeded expectations
Created a lead generation strategy that produced such a high volume of enquiries across Google Ads and Meta Ads that the team struggled to keep up with the number of leads - a great problem to have.
Positioning Qube as the local industry leaders
Shifted the conversation away from simply supplying steel framing to educating the market on why building with steel is a smarter, stronger and more cost efficient way to build.
Consistent social media presence
Maintained an active social media strategy that kept Qube front of mind with builders, project managers and architects strengthening their brand across the region.
Supporting business growth
Every campaign was designed with one objective - generating quality leads that converted into genuine business opportunities, helping support Qube's continued growth throughout Hawke's Bay.
A true marketing partnership
Acting as an extension of the Qube team, we continue to manage and optimise their digital marketing, ensuring every campaign, post and Meta ad aligns with their long term business goals.
